Are Blogs created for advertising, or are advertisements created for blogs? Who came first? the blog or the ad?
From the early days of blogging, when people used a pen and paper to write their thoughts and share them on magazines and small gatherings - there was always a gain to be made.
Even then affiliates were made in secret dungeons and funds where paid under the table. All for the influence of those who had a voice that could carry over to the crowds and penetrate through the walls of suspicion as friendly trusted advice.
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